Website Audit - Enterprise Level

For whom would this be suitable?

Typically the larger business that has a significant brochureware site selling services or a significant e-commerce website or websites that need to grow into this level by engineering content and better understanding of internet marketing principles.  This for example could be:

• a company with a new target market
• a company with a large brochure style website that is used to sell services rather than products
• a company that needs to know how to use their CMS more effectively
• a company that needs to have better keyword research
• a company with a website having over 150 pages
• a company with a website that sells goods and takes payments internationally
• a company website that sells goods but needs better structure in the product level categories
• a website that is difficult to navigate though
• a company with a website that is not reaching its target market
• a website that does not attract a proportionate amount of relevant visitors
• a website that does not convert a proportionate number of relevant visitors into sales
• a website with little analytics information to profile the visitor
• a company with aspirations but little understanding of page relationships and how to set landing, goal and funnel pages

There are many factors that govern the reasons why a large website does not perform as well as it could as they become quite complex to manage.  Usually, unless there is management team in place that demands performance reports fed back (as they would with sales target achievements), then the productivity of the site remains invisible. Even with an in-house website marketer in post, no one takes responsibility for ongoing research, profiling, targeting, measuring and improvng leaving it vulnerable to failure to varying degrees because it is seen as an invisible asset.

This Website Audit - Enterprise Level goes into much greater levels of depth and investigates the reasons for non performance in much more detail than the Website Audit - Intermediate Level. This is the complete blueprint to ensure you have the best chance of success.

If you wish to proceed with this Website Audit - Enterprise Level, then you should CONTACT US and after we have discussed your requirements with you, a Self Diagnosic Form will be sent to you for completion, returning it to us electronically for assessment.

GET RESULTS FROM YOUR WEBSITE

ATTEND AN ONLINEXCELLENCE MASTERCLASS AT CENTRAL COLLEGE GLASGOW 

We want to help you be more successful with your aspirations by giving objective information and advice - it is certainly worth the modest investment you will make and it will open up your thinking.

Related pages:  Web Audits  Web Audits - Basic Level   Web Audits - Intermediate Level