Archive for the ‘Search Engine Optimisation’ Category

TOP GLOBAL SEO EXPERT VISITS SCOTLAND

Wednesday, January 19th, 2011

Top global SEO expert Matt Bailey one of the top speakers at SES (Search Engine Strategies) conferences in both London and New York and many other SES event locations around the world is coming to Scotland and will meet with Scottish website owners in Glasgow.

Matt will address business owners from across Scotland who are serious about their website being successful online. The session scheduled for Thursday 17 February 2011 at the Allan Glen Campus in Central College Glasgow is expected to attract a large audience.

Every year the hosts of these MasterClass events OnlineXcellence Ltd work hard to secure visits from such high profile speakers such as Matt Bailey. Seminar attendees consistently rave about Matt’s conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even “non-techies” understand. So Scottish business owners will not be disappointed and are guaranteed a very interactive session on the day.

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SES London 2010 Snippets

Thursday, February 25th, 2010

During the week 15-19 February 2010 the OnlineXcellence team was in London soaking up knowledge from World’s leading edge practitioners of online search marketing at the Search Engine Strategies Conference.

We thought this post should signpost you to a number of comments made by those who were in attendance.

Rand Fishkin of SEOmoz who presented on the Monday and Tuesday before having to return to Seattle on Wednesday has put his thoughts together by commenting on his blog about some interesting tips and tidbits he picked up during the conference.

Jaamit Durani over at Fresh Egg done well in capturing like a true journalist what was being said during some of the presentations Avinash Kaushik is one of the smartest people in Analytics and the OnlineXcellence team are testimony to this having been able to spend some time in Avinash’s company when we were last at SES New York.

Read what Avinash had to say in his keynote speach as captured by Jaamit when he opened the SES London 2010 conference.

Jaamit also neatly captured the debate of SEO vs PPC where in the blue corner the SEO proponents we had Rand Fishkin, Dave Naylor and Ralph Tegtmeier against those in the red corner the PPC evangelists Andrew Goodman and Paul Mead.

And if you really want to see the power of social media marketing then we have to give a thumbs up to Jonathan Allen over at searchenginewatch. Jonathan’s has put together an excellent blog of statistics on the impact blogging had covering SES London 2010.
As we come across other useful links from what has been hailed as another fantastic event from the SES Strategies team, then we will post them here at the OnlineXcellence blog.
Why not consider signing up for the OnlineXcellence program where you can learn how to accelerate your business growth online. And, we can guarantee you will end up joining us in attending the best conference event in the Search Marketing calendar.

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TOP SEO Rand Fishkin impresses Scottish Business Community

Sunday, February 14th, 2010

TOP SEO Rand Fishkin visited Scotland for the first time on Friday 12 Feb 2010 at the invitation of the OnlineXcellence team to help them launch a new initiative to help Scottish companies with online business growth.

Business owners from across Scotland who were either considering having a website or were already in engaged in either offering goods or services online learned what they need to do with their websites to satisfy the major search engines.

Rand Fishkin of SEOmoz based in Seattle is one of the top 10 most influential search engine optimisation professionals who is well versed in online search marketing tactics. Normally business owners would have to travel to London, New York, Chicago or other major locations and attend events such as SES Strategies or the SMX Conferences to hear from such top online marketers in the industry.

Online business growth professionals Brian Mathers and Adrian Bereziuk who are behind the OnlineXcellence program to assist business owners gain better leverage from their websites were honoured that Rand Fishkin agreed to visit Scotland and help them launch OnlineXcellence.

During the course of the day MDs and those responsible for the day to day marketing of their website were given an insight into understanding how search engines work and what it takes to build successful websites. Rand also gave his predictions on the strategies businesses would have to consider during 2010 if their websites were to achieve any degree of online success.

Now other influential speakers in the world of online marketing are gearing up to come to Scotland’s first OnlineXcellence centre at Central College Glasgow that will exclusively serve businesses located in the greater Glasgow region.

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Ways to recognise a bad SEO Company

Thursday, February 11th, 2010

OnlineXcellence is regularly talking to its colleagues and peers around the globe who are working hard to maintain goood search engine optimisation standards. And the most important task right now in 2010 is trying to educate the business owner in achieving onlinexcellence with their website. Lets prevent website failure and see businesses especially the smaller ones get a slice of the billions of pounds being spent a month online. But – you have to be serious if you want your site to succeed.

To recognise a bad SEO person or company you need to be educated towards understanding and following the rules. So that, your website gives you better miles to the gallon and you stop getting penalised for getting your SEO so wrong.

An SEO article written by Eric Enge in 2008 still stands true as we trundle into 2010. Eric is president of Stone Temple and of course is the 27th most influential marketer by readers of the Invesp blog. I know a few other good people on that list that I could recommend, but I suggest you read Eric’s article and leave him your comments.

There are tons of good interview articles on Eric’s site and so another interview we want you to read on Eric’s site is the one he did with Ken McGaffin of Wordtracker.com.

I have known Ken for a very long while now and I am already looking forward to our time together next week at the SES London Conference.

Read Ken’s article over at Stonetemple.

If you can’t make it to London on the 15 Feb 2010, for what will be a fantastic week filled with wealth, knowledge and the best search marketing talent on the planet, then read on………..

We have something special to tell you about here, why not get yourself to Glasgow for Friday 12 Feb 2009 and here about what you should be doing to your website by using best practice SEO techniques. World class top 10 SEO professional Rand Fishkinof SEOmoz.org is joining me for the day to launch the OnlineXcellence initiative. Come along, as you will not be disappointed. It all kicks off at 1000 inside Central College next to Queen Street Station.

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