TOP SEO Rand Fishkin visited Scotland for the first time on Friday 12 Feb 2010 at the invitation of the OnlineXcellence team to help them launch a new initiative that set out to help Scottish companies with online business growth.
Business owners from across Scotland who were either considering having a website or were already in engaged in either offering goods or services online learned what they need to do with their websites to satisfy the major search engines.
Rand Fishkin of SEOmoz based in Seattle is one of the top 10 most influential search engine optimisation professionals who is well versed in online search marketing tactics. Normally business owners would have to travel to London, New York, Chicago or other major locations and attend events such as SES Strategies or the SMX Conferences to hear from such top online marketers in the industry.
Online business growth professionals Brian Mathers and Adrian Bereziuk who are behind the OnlineXcellence program to assist business owners gain better leverage from their websites were honoured that Rand Fishkin agreed to visit Scotland and help them launch OnlineXcellence.
During the course of the day MDs and those responsible for the day to day marketing of their website were given an insight into understanding how search engines work and what it takes to build successful websites. Rand also gave his predictions on the strategies businesses would have to consider during 2010 if their websites were to achieve any degree of online success.
Now other influential speakers in the world of online marketing are gearing up to come to Scotland’s first OnlineXcellence centre at Central College Glasgow that will exclusively serve businesses located in the greater Glasgow region.