Posts Tagged ‘search engine marketing’

OnlineXcellence teams post review of SES London 2010

Friday, February 19th, 2010

Scotland’s OnlineXcellence team headed up by website online business growth specialists Brian Mathers and Adrian Bereziuk have spent the week soaking up the latest trends in search marketing and getting lots of great tips and facts from the sessions delivered by the thought leaders and real world practitioner’s that most Scottish business owners have yet to hear about.

But, all that is soon to change. OnlineXcellence has already been blessed with the presence of one of the world’s TOP 10 SEO professionals Rand Fishkin, who thoroughly enjoyed his time in Scotland before facing massive audiences at the SES London conference.

During the London conference the OnlineXcellence team presented Rand with a bottle of whisky to thank him for launching OnlineXcellence on February 12. But this was no ordinary bottle containing one of Scotland’s finest single malt whiskies. The bottle was specially made by Stylish Whisky who provide unique whisky bottles that you can have designed to your own specification. So, with Rand being famous for his yellow shoes we had those prominently featured inside the bottle of whisky. So special thanks to Gyorgy Hodos who went to great lengths to ensure the bottle would impress our guest’s first visit to Scotland.

Rand contacted the OnlineXcellence offices when he returned to Seattle on Thursday and said “Very much appreciated Friday and am excited about Scotland’s potential to do remarkable things on the web. It was also great to see you again in London for SES and thanks so much for the kind words and amazing gift. I’m still overwhelmed by your kindness and generosity”.

Rand has informed OnlineXcellence he will now be returning to Scotland in August (2010) and we are already planning another mini event as the feedback from the Scottish Business community was overwhelmingly positive. One of the best comments we saw come through was “thanks for such a great event, seriously, this was the best SEO (Search Engine Optimisation) event in Scotland to date. It was a great venue, and I learned a lot”. This was the general concensus of everyone who attended.

At the end of SES London the OnlineXcellence team spoke with Matthew Bailey of SiteLogic who is situated in the Mid West of the USA. Matt has indicated we could see upto six of the top speakers lined up for Search Engine Strategies London stop off in Scotland as a precursor before the London event in 2011. So the OnlineXcellence team are in discussion with SES to host an even bigger event than what the Scottish companies attended a few weeks ago at Central College Glasgow.

The Secretary of State for Scotland provided OnlineXcellence with a statement of support when it launched in Glasgow and how he would like to see it grow to something much bigger by 2011. Now it looks like we are already on the road to delivering towards his expectations. Read Jim Murphy MPs statement about what he had to say about the OnlineXcellence program.

Apart from the impressive presenation that Rand Fishkin presented in Glasgow and again at SES London, who else did we think provided some great informative topics filled with tips and hints to impove a websites online performance. Where would you like us to start?

We will provide a seperate more detailed post, but lets give a name check here to just a few people who really influence us on the day and we were able to speak with during our time in London.
Let’s put our hands together for Matthew Bailey, Heather Lloyd Martin, Sheri Thrurow, Avinash Kaushik, Jim Sterne, Jim Boykin, Andrew Goodman, Bryan Eisenberg, Dixon Jones, Greg Jarboe, John Marshall, Maile Ohye, Matt Paines and Ralph Tegtmeier.

We could go on and will give more text space to others who also impressed us during the conference. The next post we put up will tell you why we feel these people are so important and why you should get to know their names and what their professionalism is.

We are here to promote OnlineXcellence a program for Scottish Business Owners that will commence in April 2010. If you want to have a successful website and know you have built it properly and it clearly demonstrates its fit for purpose, then you won’t want to miss getting a place on this program. And what is even more important for you to know, is that many of the people given a name check in this post could well be contributing to increasing your knowledge to manage a successful website.

Do stick with us, we don’t want to disappoint you.

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OnlineXcellence appears to be on People’s minds

Saturday, February 6th, 2010

As we head towards the most important date on the Scottish calendar Feb 12 2010 where Scotland is honoured to be graced with the presence of the most influential and leading expert in search engine optimisation Rand Fishkin, the OnlineXcellence team came across another great article from our friends over at Wordtracker.

We just love this article from their guest blogger Judith Lewis
Judith will be publicly speaking in London at this years Search Engine Strategies conference from Feb 16 2010. And of course the OnlineXcellence team will be there too.

But more about Judith who is raising the issue about SEO standards, getting accreditation, qualifications and a subject that is really important, and that is the business owner who wants a website, but we all have to manage their expectations.

We once came across a website agency not that long ago that said SEO was dead. But as Judith is trying to say there is SEO and then there is SEO. And this is where we agree, because we put it to the business owner, how do you know you are getting a good SEO Service? How much SEO knowledge could you achieve by yourself?

There are those website designers out there that are going to add in their website build quote to the business owner ‘SEO Services’. And a lot of the time the business owner doesn’t really know what that entails. Maybe the business owner doesn’t want to know, but, would you drive a car not knowing where to put the oil, fuel and water? How far would the car go without such ingredients?

A business owner does want their website to succeed, they have expectations, and usually high ones. There is no point paying good money for this glitzy looking platform if its not going to bring what is important to the business owner seeking online success.

We are of course referring to traffic, visitors, sales, profitability and wealth. A website is only going to achieve those things if the person driving the website everyday is knowledgeable enough to know what gear to put the website pages into.

And therefore OnlineXcellence and Judith Lewis in the opinion of this article are very much on the same frequency because it is true what we both agree on, SEO can make or break a website.

We love the website design community, without them there are no websites to market. But this is an unregulated community. When the OnlineXcellence team engage with a business owner who may already have a website or considering to build one, either way there will be a website company in the project.

As soon as we are hired, the shutters come down at the website agency, because they think we are going to upset their kitchen.

They could not be more wrong. OnlineXcellence is looking for a win win situation. If a website agency would freely admit they might not have all the skills or are willing to work with us so they can deliver on best practice and be even better at what they do, what is going to happen? Of course, more people will want to do business with that website agency.

And if there was some form of regulatory body that could point the business owner towards a best practice agency delivering OnlineXcellence, which is not just a ‘nice website design’ but a website that is bringing the client traffic, sales, profits, wealth and return on investment. Everyone’s a winner.

If your a business in Scotland and cannot make the pilgrimage to the really big Search Marketing shows in London, New York, Chicago and other fine locations around the world, then Friday 12 Feb in Scotland at Central College Glasgow from 0900-1530 come and hear Rand Fishkin of SEOmoz.org and find out how the OnlineXcellence initiative can help grow your business online.

Register for the event as you cannot afford to miss it.

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Posted in Online Business Growth | No Comments »