Posts Tagged ‘SEO’

How To Promote Your Website

Friday, November 4th, 2011

Internet Marketing Persuasionist Matt Bailey author of Internet Marketing an Hour a Day and Brian Mathers creator of OnlineXcellence a program for business owners on how to improve your website performance both conducted a tour of Scotland during October 2011. Matt and Brian met with a variety of business owners from different industry sectors all of whom were seeking to do better online with their company website.

A key event during the tour was being invited to speak with both business owners and media students at Adam Smith College in Kirkcaldy Fife. The whole event was captured by the College’s Adam Smith TV and therefore we are pleased to be able to share this video presentation delivered to a very receptive audience at Adam Smith Colleg on How to Promote Your Website.

We look forward to you enjoying the video and our thanks to Adam Smith College for hosting the event.

Please add any comments on this page or get in contact should you want to know more about how your business can achieve OnlineXcellence with your business website or learn to improve your web author skills

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TOP GLOBAL SEO EXPERT VISITS SCOTLAND

Wednesday, January 19th, 2011

Top global SEO expert Matt Bailey one of the top speakers at SES (Search Engine Strategies) conferences in both London and New York and many other SES event locations around the world is coming to Scotland and will meet with Scottish website owners in Glasgow.

Matt will address business owners from across Scotland who are serious about their website being successful online. The session scheduled for Thursday 17 February 2011 at the Allan Glen Campus in Central College Glasgow is expected to attract a large audience.

Every year the hosts of these MasterClass events OnlineXcellence Ltd work hard to secure visits from such high profile speakers such as Matt Bailey. Seminar attendees consistently rave about Matt’s conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even “non-techies” understand. So Scottish business owners will not be disappointed and are guaranteed a very interactive session on the day.

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SES London 2010 Snippets

Thursday, February 25th, 2010

During the week 15-19 February 2010 the OnlineXcellence team was in London soaking up knowledge from World’s leading edge practitioners of online search marketing at the Search Engine Strategies Conference.

We thought this post should signpost you to a number of comments made by those who were in attendance.

Rand Fishkin of SEOmoz who presented on the Monday and Tuesday before having to return to Seattle on Wednesday has put his thoughts together by commenting on his blog about some interesting tips and tidbits he picked up during the conference.

Jaamit Durani over at Fresh Egg done well in capturing like a true journalist what was being said during some of the presentations Avinash Kaushik is one of the smartest people in Analytics and the OnlineXcellence team are testimony to this having been able to spend some time in Avinash’s company when we were last at SES New York.

Read what Avinash had to say in his keynote speach as captured by Jaamit when he opened the SES London 2010 conference.

Jaamit also neatly captured the debate of SEO vs PPC where in the blue corner the SEO proponents we had Rand Fishkin, Dave Naylor and Ralph Tegtmeier against those in the red corner the PPC evangelists Andrew Goodman and Paul Mead.

And if you really want to see the power of social media marketing then we have to give a thumbs up to Jonathan Allen over at searchenginewatch. Jonathan’s has put together an excellent blog of statistics on the impact blogging had covering SES London 2010.
As we come across other useful links from what has been hailed as another fantastic event from the SES Strategies team, then we will post them here at the OnlineXcellence blog.
Why not consider signing up for the OnlineXcellence program where you can learn how to accelerate your business growth online. And, we can guarantee you will end up joining us in attending the best conference event in the Search Marketing calendar.

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Posted in Search Engine Optimisation | 2 Comments »

Ways to recognise a bad SEO Company

Thursday, February 11th, 2010

OnlineXcellence is regularly talking to its colleagues and peers around the globe who are working hard to maintain goood search engine optimisation standards. And the most important task right now in 2010 is trying to educate the business owner in achieving onlinexcellence with their website. Lets prevent website failure and see businesses especially the smaller ones get a slice of the billions of pounds being spent a month online. But – you have to be serious if you want your site to succeed.

To recognise a bad SEO person or company you need to be educated towards understanding and following the rules. So that, your website gives you better miles to the gallon and you stop getting penalised for getting your SEO so wrong.

An SEO article written by Eric Enge in 2008 still stands true as we trundle into 2010. Eric is president of Stone Temple and of course is the 27th most influential marketer by readers of the Invesp blog. I know a few other good people on that list that I could recommend, but I suggest you read Eric’s article and leave him your comments.

There are tons of good interview articles on Eric’s site and so another interview we want you to read on Eric’s site is the one he did with Ken McGaffin of Wordtracker.com.

I have known Ken for a very long while now and I am already looking forward to our time together next week at the SES London Conference.

Read Ken’s article over at Stonetemple.

If you can’t make it to London on the 15 Feb 2010, for what will be a fantastic week filled with wealth, knowledge and the best search marketing talent on the planet, then read on………..

We have something special to tell you about here, why not get yourself to Glasgow for Friday 12 Feb 2009 and here about what you should be doing to your website by using best practice SEO techniques. World class top 10 SEO professional Rand Fishkinof SEOmoz.org is joining me for the day to launch the OnlineXcellence initiative. Come along, as you will not be disappointed. It all kicks off at 1000 inside Central College next to Queen Street Station.

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