We find it more challenging but more rewarding helping the small medium business owner with their website and what is often overlooked or the business has no time for or does not understand is Google Analytics. This is why the OnlineXcellence Training Programs that support our Website Project Management Services are so popular.
Of course, if you are a small business website owner you are going to be governed by what we believe are the 4 most influential factors that will impact on how well their business website will do – Time | Resource | Knowledge | Budget.
A recent article from respected marketer Dan Thies over in Dallas Fort Worth caught my attention – especially this Analytics Graph image he shared.
When you look at this graph and then find Business Owners in Scotland turning up at our door and ask for a website to be built and it should have around 6-10 pages and in their eyes that will be the website built for winning sales and enquiries and so JOB DONE!!
But the article from Dan Thies brought home the fact that many smaller businesses back here in Scotland especially those who everyday ask to have a SMALL website built for them to promote this service or that product” we can tell you now – you ain’t gonna make it with just a 6-10 page website!!
OK, today successful entrepreneur’s focus on having a successful web page, and that is true. You work hard at promoting a page within the website
But, in all the years of being involved in analysing websites the pattern as we see it is that you need to have at least 200-300 pages as a starting point to give yourself a decent start. And you need to continue creating freshness (content) to support the website if you are to promote how important you are if you want to sell products or services.
In Dan’s article he talks of having implemented a strategy that sees this website pumping out articles using an automated content marketing tool and automated marketing strategies are important but you still need to be behind the creation of great content that people will want to read
So what is the bottom line towards having a great web marketing strategy? The answer……..BIG WEBSITES do incredibly better than someone who thinks they will get online tomorrow with a 6-10 page website and think – GREAT – let the sales roll in – websites live – JOB DONE!!.
I have resonated with Dan Thies since 2003. Because, over the years I have studied and learned from people like Dan in Dallas and from other great Internet Marketing Practitioners most of whom I found in the USA, and having learned from them provide a localised support network here in Scotland with my OnlineXcellence program which has helped all different sizes of businesses achieve their objectives.
OnlineXcellence is a team of Internet Marketing Consultants, Designers and Web Builders and together we are responsible for managing business relationships and helping clients develop their businesses online that involves practicing, studying and teaching advanced search engine marketing strategies and tactics to Scotland’s business community, so then if they also have us build them a website that is fit for purpose, that platform and the ongoing marketing support and training that we will provide through the OnlineXcellence Program means your small business will get off to a head start and if you stick at it, you will grow up to become an established business.
If you want to find out more about having the OnlineXcellence team building and marketing your next website – just have a chat with us first, before you commit to anything – you will be surprised.
CALL 0141 340 9979 or REGISTER for someone to speak to you about our Website Project Management Services to help you succeed online.
Published 21 September, 2016 by Brian Mathers @OnlineXcellence
Brian Mathers is MD at ICTADVISOR. He lives in Glenrothes, Scotland. You can contact him at brian.mathers@ictadvisor.com, Brian can be followed at @BrianMathersUK or connect via LinkedIn and Facebook. For more background information on Brian, see his full bio and disclosures, click here