Competitor Analysis is as equally important as keyword research. Put yourself in the shoes of your customer and find out what will make them buy from you and not your competitor. Whether you offer goods or services your potential customer needs to be enticed by your 'hook-in' marketing strapline messages that will also convey the benefits of what you can do or offer the customer over your competitor. Find out what you like and dislike about your competitors website in order to ensure that your own website will be a truly positive experience for your customers.
(WORKSHOP TIME = 3 HOURS) More details on COMPETITOR ANALYSIS
