GOOGLE ANALYTICS TRAINING COURSE IN GLASGOW SCOTLAND
What you will learn:
Learn to understand your KPI's (Key Performance Indicators) and work with web analytics data in order to optimise online marketing, sales and communication.
Learn how to correctly set up a Google Analytics account whilst avoiding the most common mistakes. The module covers general topics and then drills down deeper into more specific detail and instruction.
Understand how to create profiles and goals for analytics
Discover how to evaluate the data - visits, visitors and traffic
Learn how to conduct both basic and custom reporting
Which KPI's to monitor when attracting surfers to your site?
Which KPI's to monitor when converting visitors to customers?
Which KPI's to monitor when creating loyal customers?
Learn how to create a KPI dashboard using API's
Identify your best performing channels and campaigns
Where do your website visitors come from and understand your visitors and their needs
Who are your visitors? - putting names to your visitors: identifying which companies and persons visit your website