How to measure your marketing campaigns success?
Learn the power of analytics using Google Analytics.
Even if you are already using Google Analytics this module will benefit you.
Probably the most widely used of all the analysis software products, Google Analytics provides you with a detailed insight as to how your website and its individual pages are performing.
If you already have Google Analytics in place, how do you know it is configured properly?
Which parts of the analytics dashboard should you be interested in?
What additional information can Google Analytics bring from recent campaigns you have run?
This course is aimed at non-technical staff needing to implement a web analytics strategy.
(WORKSHOP TIME = 4 HOURS) More details on GOOGLE ANALYTICS TRAINING
