How Search Engines Work is something many business owners have not considered as knowledge they need to know. There are many website projects that have failed right from the beginning. Now you can learn this knowledge that will help you engage better with your web developer.
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Planning a website and having one in place that works and that it will be found by search engines is usually the stage where business owners will fail. The problem has been down to putting together a specification document that has been constructed from having done competitor and keyword research. The information gathered from these two steps will help map out what your website will look like and how it will deliver where you believe your competitor's website has failed.
Many business owners fail to plan properly when it comes to choosing a website and then don't do anything to have the website found by search engines.
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Once the website has been purchased, which in most cases is through a verbal conversation with a website designer along the lines of "I need a website" and the answer from the website designer "Yes, no problem, leave it with me and you'll have it in a few weeks, oh and by the way that will be £5k". Of course it could be considerably more, or possibly less. But in most instances he business owner has gone ahead and parted with the money hoping his website will earn him that money back.
OnlineXcellence is not saying that a website won't cost the amounts being considered above, but you wouldn't just part with the money without properly planning how its going to be spent.
So as part of the plan to have a website, you do need to know how search engines work and how your website is going to compete amongst all the other websites that might be offering the same as you.
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How Many Pages Does a Search Engine look at?
Currently the search engines have indexed over 120 billion website pages. Just think of one search engine Google, and consider it like a hotel with a room for every singe website page to have its own home.
Once your page is inside this Google hotel, Google does not know what its going to do with that page, not until you or someone enters some keywords into Google's search bar to query what o have the search engine look for, and then it will deliver a page. But will it be your page?
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When Google serves up a page result for someone's query, you have to remember this is not necessarily the Website HOME PAGE.
It is the page that best answers the query.
Its a page that is trustworthy and properly optimised.
Its a page you as the business owner have deemed as your online sales person
Its a page that has been VOTED by many other website pages across the internet.
All of these factors and more help 'fuel' just one single website page. And if that page is connected to a reasonably sized website, then there is a chance it will have some degree of success for the owner of that page.
You as a business owner need to understand more about how your website works so that you are knowledgeable and have sufficient skills to 'drive your website project' and understand the how and why towards operating a website so that it brings traffic, sales and profitability to your business.
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Do not be at the mercy of the website developer, instead understand their world so that you can both work together.
There are good website developers out there across the globe, but they cannot be expected to know everything about your business or the market you are in. Many might not even know how competitive your market is online to which you are considering entering. All the website designer might do is build a website for you.
Learn how to brief the website developer properly and be able to power up your finished website so that it can be found by the search engines. Take control of the day to day marketing of your website.
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OnlineXcellence Masterclass will help you achieve those objectives, so that you are much more in control of the destiny of your website, that its money well spent and your doing business online with a fit for purpose platform.
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