WEBSITE MARKETING TRAINING COURSES

Helping businesses prepare to manage a website

LEARN:

• How to drive your website towards increased sales and profitability
• Transform the effectiveness and profitability of your website
• Learn to understand the importance of your website page management tactics
• About business marketing strategies to improve your advertising on the internet.
• How to be found more effectively by Search Engines
• How to analyse your data using Google Analytics and how to make use of other Google Tools
• How to better your advertising strategy using Google Adwords
• How to do SEO (Search Engine Optimisation and Internet Marketing efficiently in-house.
• How to approach link building to improve your websites performance with search engines.

Training Courses open to MDs, business owners, business start-ups, employees and individuals.

Website Marketing Workshops

Marketing training to help you become a skilled Website Marketing Author.

FLEXIBLE WORKSHOPS   

Marketing Training offered by CITY OF GLASGOW COLLEGE
Marketing Courses delivered by industry thought leaders and real world practitioners

MODULE 1
WEBSITE PROJECT PLANNING

MODULE 2
CHOOSING CONTENT MANAGEMENT SOFTWARE (CMS)

MODULE 3
KEYWORD RESEARCH

MODULE 4
COMPETITOR ANALYSIS

MODULE 5
CONTENT MANAGEMENT STRATEGY

MODULE 6
COPYWRITING FOR THE WEB

MODULE 7
SEO SEARCH ENGINE OPTIMISATION

MODULE 8
PAY PER CLICK ADVERTISING

MODULE 9
SOCIAL MEDIA MARKETING

MODULE 10
EMAIL MARKETING

MODULE 11
GOOGLE ANALYTICS

ONLINEXCELLENCE COURSE SUMMARY

Internet marketing training courses to support small and large businesses conduct effective website management and website marketing.
Get new skills so you can better manage your website and its pages
Gain increased marketing knowledge so you can do your own website promotion in-house