SEO and PAY PER CLICK ADVERTISING COURSE GLASGOW SCOTLAND

What will the Candidate take away:

A clear understanding of SEO & Pay Per Click Advertising (PPC)

  • What is the difference between SEO and PPC?
  • What is Search Engine Optimisation (SEO)?
  • What are search engines & how do they work?
  • The confidence to start planning your own search marketing strategy
  • Knowledge of SEO & PPC best practices and common mistakes to avoid
  • Quality Score / Ranking Algorithms
  • Keyword Analysis (putting training module 3 into practice)
  • Ad Copy Creation
  • Destination URL / Landing Page Strategy
  • Developing Contextual Search and Social Media Advertising Strategies
  • The SERP (search engine ranking position) - What are the different elements?
  • Search engine accessibility
  • Content & Tags
  • Why are links important?
  • 5 great link building strategies
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