SEO and PAY PER CLICK ADVERTISING COURSE GLASGOW SCOTLAND
What will the Candidate take away:
A clear understanding of SEO & Pay Per Click Advertising (PPC)
- What is the difference between SEO and PPC?
- What is Search Engine Optimisation (SEO)?
- What are search engines & how do they work?
- The confidence to start planning your own search marketing strategy
- Knowledge of SEO & PPC best practices and common mistakes to avoid
- Quality Score / Ranking Algorithms
- Keyword Analysis (putting training module 3 into practice)
- Ad Copy Creation
- Destination URL / Landing Page Strategy
- Developing Contextual Search and Social Media Advertising Strategies
- The SERP (search engine ranking position) - What are the different elements?
- Search engine accessibility
- Content & Tags
- Why are links important?
- 5 great link building strategies