What you will learn:
If you are intent on selling goods learn about how to manage your ecommerce website in Price Comparison Engines. As the economy continues to work towards recovery, discover why many of your customers are flocking to Price Comparison Engines such as Shopzilla, Price Runner and Next Tag, etc
Google - looking at some of the factors that influence a Web site's position on Google. It provides the foundation for the rest of the day and shows how a company can adopt these principles across all their Web 2.0 applications: from blogs and YouTube to Flickr and Twitter.
Twitter - finding out how to harness the full potential of twitter and make best use of this 140 character broadcasting tool and how powerful a tool it has been to date for large organisations like DELL, exploring how they and other companies are using Twitter to communicate with customers and others within their industry.
Business Blogging - Learn how Blogging can be the driving force behind your website and how it contributes to gaining a top position on Google! This session learns what you would blog about and how to create fresh, relevant content.
You Tube - An insight into how companies are making use of video. Learn how to plan for a marketing video and the tactics needed to generate sales from the video.
Flickr - Learn why your organisation should consider effectively and how to create groups and get your staff to add pictures and leave their thoughts.
Facebook - Profiles, friends, groups, networks, social ads, pages, polls learn how to gain leverage using the power of Facebook to improve your company's marketing efforts. How big organisations areusing Facebook and whether there are any implications of using Facebook for your organisation?
RSS and Social Bookmarking - RSS is a great tool for organising, tracking and finding out about different types of information. If you are a publisher of information it is a powerful tool for syndicating your content across the web.
Learn about making use of social bookmarking and social news applications, such as Del.icio.us, Stumbleupon, Reddit and Digg - which can all be found on every BBC news article.
Learn about Web 2.0 - Web 2.0 websites allow users to simply communicate with each other. People can interact and collaborate via social media dialogue. Today across the web there is billions of pages of consumer user-generated content in lots of virtual communities. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites etc.
On-line PR - not a social media application but learn how to use it effectively to help deliver the message about your company's social media campaigns. This module looks at the benefits of carrying out on-line PR and what sites to consider if you are to get your message across to a wider market.
How does company's use all these tools effectively? Where do they find the time to market themselves online? How do you link these channels to another media?