WEBSITE AUDIT - Enterprise Level

A website Health Check to improve the performance of your Website

Typically large businesses will be operating with a significant brochure website selling products or a fit for purpose e-commerce website selling a variety of products. Either type of website infractructure still has the primary purpose of doing one thing, making money from the website to increase the sales and profitability of your company. It is their for vitally important that businesses at this level have a much better understanding of internet marketing principles and manage the destiny of their website from inside the company. Therefore large website owners may need to consider requesting an Enterprise Level Website Audit.

Questions you need to ask yourself to determine whether the enterprise website audit health check is suitable for you?

  • Are you a company with a new target market or not reaching the target market you want?
  • Are company with a large brochure style website selling services rather than products?
  • Are company that needs to know how to use their CMS (Content Management Software) more effectively?
  • Are you a company unsure about just how much keyword research is needed and not sure how to conduct this task?
  • Are you a company with a website having over 1500 pages to try and manage?
  • Are you a company with a website selling goods online taking multi currency payment?
  • Do you think your company website needs a better information architecture structure at both category and service/product level?
  • Are you finding that your visitors are having difficulty navigating though your website?
    Does your webiste attract a proportionate amount of relevant visitors?
  • Does your website convert a proportionate number of relevant visitors into sales
  • Is your ecommerce website sales stopping at the Add to Basket stage?
  • Is your website analytics profiles and funnelisation properly configured in order to get the right data you need about how visitors reach and then interact with your website pages?
  • How much do you understand about page relationships when it comes to content strategy and goals?

When there is a large website with more complexity surrounding it to be managed and your business has limited resource or budget, then difficulties could arise preventing the website from achieving success.

Usually, there is a marketing management team in place in-house that demands performance reports fed back (as they would with sales target achievements), to ensure that the productivity of the site is achieving ROI (Return on Investment) from the planned marketing campaigns that should be in place.

It has been found that even with an in-house website marketing champion in post, no one takes responsibility for ongoing competitor research or keyword analysis, website profiling, campaign targeting or measuring so as to always improve the performance of the website. So, its left being vulnerable to failure to varying degrees because it is seen as an invisible asset.

Once in possession of the Website Audit - Enterprise Level it will become a blueprint for further development work that might be need for the website, since it goes into much greater levels of detail than the Website Audit - Intermediate Level as it investigates the reasons for poor website performance and gives detailed recommendations on how to improve the performance of your website at all levels.Much more information is provided This is the complete blueprint to ensure you have the best chance of success.

If you wish to proceed with this Website Audit - Enterprise Level, then you should CONTACT US and after we have discussed your requirements with you, a Self Diagnosic Form will be sent to you for completion, returning it to us electronically for assessment.

Check Your Website Domain Name:
Whois Record
Hosting Location
Registry Data

Check Web Server Record:
Hosting Company Review
Reverse IP Address Check
PCI Compliance Check

Website Verification Test:
W3C Markup Validation
W3C CSS Validation
WAI (Web Accessibility)
Section 508 Compliance Testing

Search Engine Optimisation (SEO) Test:
Search Engine Page Index Check
Home Page Content Revie
Website Information Architecture Review
On The Page SEO Content Review of select number of Landing Pages
Off the Page Marketing Review
Blog Analysis
Review of Page Conversion Factors
Keyword Analysis
Inbound Link and Internal Page Link Analysis
Google Page Rank Score/Quality Score
Google Analytics Review
Google Adwords
Google Webmaster Tools Review
Website Page Grade Test against Competitors
Social Media Marketing Configuration Review
RSS Feed Check
Robots Text File Check
Sitemap Check

The enterprise level website audit report provides constructive criticism and helps business owners assess the worth of investment and what the returns the business might be missing out on, as well as giving valuable insights into the reasons and the logic behind making the improvements and the benefits this audit can bring.

CONTACT US today to get your Website Audit - Intermediate Level Report.

GET MORE RESULTS FROM YOUR WEBSITE

ATTEND ONLINEXCELLENCE MARKETING TRAINING COURSES AT CENTRAL COLLEGE GLASGOW 

The OnlineXcellence Website Management and Website Marketing professionals help businesses to be more successful by helping you achieve your online objectives. The information and advice provided through the website audit health check we provide is certainly worth the modest investment you will make and it will open up your thinking on how to get the maximum leverage from your website.

Related pages:  Web Audits  Web Audits - Basic Level   Web Audits - Intermediate Level

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