Archive for May, 2014

Google Panda 4.0 Released

Friday, May 23rd, 2014

Fourth Generation of the Panda Algorithm Released 22 May 2014

For those of you who are Website Managers in your business and monitoring your Analytics you might have noticed some shift in the SERPs if you are constantly monitoring this valuable Google tool.

Matt Cutts, Google’s Head of Webspam, did his twitter broadcast yesterday (22 May 2014) to announce the fourth generation of the Panda algorithm was being rolled out.


This Google algorithm which has continued to be updated by the World’s leading Search Engine is in place to penalise spammy sites or those with low quality content.

When these updates come along there are always going to be winners and losers. If you want to find out so far who those winners and losers are amongst the bigger brands you can  find that out HERE

The smaller businesses are always struggling to achieve high SERP visibility due to these larger competitors, but Google’s aim with Panda 4.0 is to provide a level playing field for smaller businesses whose main problem is struggling to produce quality content for their website pages.

Has Your Website Been Slapped Again by Panda?

If youtend not to look at your Google Analytics Dashboard very often, now might be the time to get more familiar with this highly valuable data intellingence source.

Please get in touch with the OnlineXcellence team if you think your website has been slapped by this latest introduction of Google’s Panda 4.0 algorithm.  Some analysis work may suggest that you need to create a revised search marketing strategy for your website with a key focus on ensuring you are delivering regular, high-quality content to your website pages. Make sure you are following Google’s Marketing Guidelines so your website achieves OnlineXcellence.