Build a Website for FREE or At Very Low Cost
The MICRO and SMALL Business community in their infant years of just starting out have quite a capital outlay in order to get their business idea off the ground. And so, a website can at times be seen as a luxury item that has to be put on hold until the business can afford to have one built.
We very much sympathised with those smaller business owners who would love from day one to have a professional looking website without breaking the bank and affecting the cash flow needed for other import requirements to launch their business. Even after year 1 or 2 a website might be seen as still unaffordable, and yet the business knows it needs a website, as many of its competitors are out there online.
There are big brand names out there who consider themselves to be the saviour to the small business owner by offering them a cheap website solution. And let’s face it we all love a bargain, if what we buy works.
Over the years the OnlineXcellence Marketing Team have analysed many websites on behalf of business owners. They came to us because they said their website was not working for them. Unfortunately, many had invested in a cheap website but thinking since they got the website from a big brand then it must be good. But we, like the small business owner was disappointed with what that small business owner had bought into, and from our website performance tests found it was something that was not fit for purpose. We in turn would say to the MICRO or SME owner – you should have spent a bit more and got a decent search engine friendly and admin user friendly website. That was then.
Fast forward to summer 2013 and after nearly 3 years of development and funding from the public purse, comes KOMMAND a CMS (Content Managed Software) website that actually works and meets with coding and marketing guidelines. A CMS Website solution that is actually fit for purpose and one which a business can grow up with.
Having been part of a support framework to the public sector over the years, we got regular requests from these channels asking us to analyse the performance of a business owners website.
Delivering this website performance testing service over the last 15+ years, has therefore exposed the OnlineXcellence team to any number of CMS platforms, some of them bespoke, others built by big brand names.
After having analysed thousands of websites, you get to know what the minimum features of a good CMS should be – and especially what you would want for the small business owner, so they can manage their website with confidence and effectiveness.
So, back at the end of 2010 the OnlineXcellence Web Marketing Practitioners put the challenge out there into the community of Scotland and a Scottish Based team of programmers and designers took up the challenge to build an affordable website that would actually work.
We first met these guys in New York of all places back in 2007 (that is another great story) but suffice to say these guys wanted to know like us what is best practice website design or website marketing best practice and we had to both go all the way to the USA and find the top tier of gurus that were well known to guide us since the website industry is not regulated. These programmers and designers came back to Scotland and first developed their Rolls Royce website package, but then wanted to prove they really could build a low cost website that would be easy to use and would be an SEO friendly website. They qualified for development funding from the public sector and now 3 years on have launched what is now called KOMMAND and together through our collaborative partnership with them, we can offer a very affordable website design and marketing package that will be highly attractive to the MICRO and SME business owner with a limited budget to have their business compete online.
There are 4 VERSIONS of the KOMMAND CMS WEBSITE You Can Have
ENTRY LEVEL – FREE – called the CHIHUAHUA – you don’t need to own a domain name to have this type of website – your domain would be http://yournameorcompanyname.kommand.me
ENTRY LEVEL – £15 MONTH – called the TERRIER – You can use your own domain name from this point forward such as http:///www.yourcompanyname.co.uk
ENTRY LEVEL – £25 MONTH – called the LABRADOR (Best Value and Recommended to Most Businesses)
ENTRY LEVEL – £50 MONTH – called the GREAT DANE
The choices available above, has, for our customer base already introduced KOMMAND as being the best CMS (Content Management Software) product investment that has actually met the needs of those who are MICRO or SME (small business enterprise) owners. KOMMAND has proved itself to especially those just starting out in business having a limited budget but wanted from the beginning to look competitive and professional looking online. And there websites – even the FREE versions are actually found by search engines – because they have been built to be search engine friendly and of course end user friendly, so they are easy to build and manage.
Depending on the type of business that you own the FREE version might be ideal, especially for those who are just seeking a local presence and something to showcase their business, but still be found online.
The most popular level of the KOMMAND CMS is the LABRADOR Website to support a business. SO, if you have read all of this article thus far, and convinced we have something to offer, then you know what the next step is
By CLICKING on the CREATE YOUR WEBSITE NOW button follow the online instructions to put in place your professional looking website.
Go through the basic sign up procedure and then progress onto choosing the LABRADOR version.
Once you have put the basics in place if you think you need more help to actually put your website together then get in contact with the OnlineXcellence Web Team.
Even if you only get as far as registering to have a website but want someone to build your website for you, then, now worries, we can take you on the rest of the journey.
The one thing we have come to understand is that apart from providing this great offer to small businesses not all MICRO or SME business owner have time to actually build their own site. Even despite the fact that the business does not need any programming or design knowledge to build their KOMMAND website.
So, we do know, that for some, just the mere thought of building a website, no matter how easy it looks, they just want us the OnlineXcellence Web Team to pull it all together for them.
The options are then, 1) Build the website yourself or 2) we can put the website in place for you.
We recommend you take time and build your website with a bit of fore thought so best to lay aside at least 4-6 hours to build your first website.
You can also ask us to deliver what some 1-2-1 training (driving lessons if you like) to show you how you can make best use of your website and be more creative with it. There are also some videos to support you on this.
Market Your Website
After you have built your website, you need to consider how you are going to market your KOMMAND website. We recommend you put in place a basic marketing strategy and you don’t need to have for it monthly if you don’t want to.
One thing you should put in place to support the marketing of your website is Google Account. In the Google Account we would recommend you import a number of important Google Products that will support your website and help it build a relationship with the search engine.
You can do this yourself or we offer a marketing support package to do that for you.
We also offer ongoing marketing support which you can have on a PAY AS YOU GO service. Contact the OnlineXcellence Web Marketing Team for details
Alternatively, you can SIGN UP to our online training courses and LEARN SEO (Search Engine Optimisation) at your own pace from £25 per month.