SEO and PAY PER CLICK ADVERTISING COURSE GLASGOW SCOTLAND

What will the Candidate take away:

A clear understanding of SEO & Pay Per Click Advertising (PPC)

• What is the difference between SEO and PPC?
• What is Search Engine Optimisation (SEO)?
• What are search engines & how do they work?
• The confidence to start planning your own search marketing strategy
• Knowledge of SEO & PPC best practices and common mistakes to avoid
• Quality Score / Ranking Algorithms
• Keyword Analysis (putting training module 3 into practice)
• Ad Copy Creation
• Destination URL / Landing Page Strategy
• Developing Contextual Search and Social Media Advertising Strategies
• The SERP (search engine ranking position) - What are the different elements?
• Search engine accessibility
• Content & Tags
• Why are links important?
• 5 great link building strategies