GOOGLE ANALYTICS TRAINING COURSE IN GLASGOW SCOTLAND

What you will learn:

• Learn to understand your KPI's (Key Performance Indicators) and work with web analytics data in order to optimise online marketing, sales and communication.
• Learn how to correctly set up a Google Analytics account whilst avoiding the most common mistakes.
  The module covers general topics and then drills down deeper into more specific detail and instruction.
• Understand how to create profiles and goals for analytics
• Discover how to evaluate the data - visits, visitors and traffic
• Learn how to conduct both basic and custom reporting
• Which KPI's to monitor when attracting surfers to your site?
• Which KPI's to monitor when converting visitors to customers?
• Which KPI's to monitor when creating loyal customers?
• Learn how to create a KPI dashboard using API's
• Identify your best performing channels and campaigns
• Where do your website visitors come from and understand your visitors and their needs
• Who are your visitors? - putting names to your visitors: identifying which companies and persons visit your website
• Understand visitor trends: visitor loyalty, visit patterns
• Understand visitor context: how do your visitors visit your website, especially mobile visitors
• Understanding how your visitors interact with your content and identify what is your most popular content
• Understanding content interaction and user navigation
• Understanding which content your visitors are looking for on your website and optimising internal search
• Learn how to use segmentation to identify your most valuable visitors?
• Learn how to attribute sales to a specific campaign or traffic source
• Optimising online campaigns
• Measure branded vs. non-branded search engine marketing campaigns
• How to leverage data for prospecting, up-selling and content optimisation
• Measuring and improving landing page performance
• Learn to understand and interpret bounce rate 
• Measuring and Improving Social Media performance and get to grips with Social media measurement KPI's
• Learn about measuring Conversions and Conversion Rate Optimisation know how and when your visitors convert
• Persuasive content architecture: understanding the influence of your content on conversion
• Using click path analysis and conversion funnel optimisation
• A/B and multivariate testing examples