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GOOGLE ANALYTICS SUPPORT TRAINING

When did you last look at your Google Analytics Dashboard? The answer might be never. What could be the issue is that there is no Google Analytics Tracking Code in place on your website. We offer help to support you implement Google Analytics, or assess whether your website is operating with it, and check to see if it is setup correctly in accordance with Google Guidleins. This service carried out by an OnlineXcellence Practitioner has proved valuable for micro and small medium businesses. It helps also to understand where your website traffic is coming from and define better your position in the market place trying to capture new business.

Couple with Google Analytics is another task - Competitor analysis. This is not something you can just do in a few minutes to provide you with sufficient knowledge as to what is going on with your website performance. 

Most micro small business owners don't have full time in-house marketers to spend time doing competitor analysis. This is an in-depth process that involves understanding who is engaging or buying from your website. The combination of using Google Analytics Data and working with Competitor Analysis tools will help in how to position your website. Because, let's face it what you want to do is to be able to make money from the market you are in. And, you want to be able to compete against those who are trying to take up the same listing position high in Google as to where you want to be.

How To Do Competitor Analysis to Support YOUR Market Research efficiently

Working with us for a few hours a month will help answer the following questions:

  • Who is your target market?
  • What do they desire or need?
  • Where are they online?
  • What do they do when they get onto one of your goal website pages.
  • Are your pages achieving conversion. 

Discover who is your buyer (including age, race, location, gender and income bracket)
Identify specific problems people are having by utilizing forums in your target market
Find what they are buying. 
Look at how best you can utilise products such Google Adwords
Utilize Google marketing products to see what direction the market is going in
Find out where your potential customer is hanging out on line.
Identify specific products your target market is buying.
Learn how to research your top 5 competitors within your target market and see what they are doing
Determine how competitive your market is by conducting a viability test.
Is there room for you the sector you are targeting?
Is there a niche within the niche that is not as competitive?
How much Search engine traffic is there in this market? We teach you with tools to find out.

Doing competitor market research with us as your guide teaches you what you should be looking at BEFORE you decide to trade online or set up a website.

Learn by working with us how to approach entering into your target market to ensure you are not setting yourself up just to fail before you even begin. Many businesses over the years were found to have rushed through such a stage as competitor analysis and keyword research and instead ended up taking poor advice. 
It is highly recommended you do due diligence when it comes to research.
Competitor Analysis is an important first step to undertake BEFORE putting a website in place.

SUPPORT TIME TO MAKE AVAILABLE = 2-4 HOURS
PRICE COST BASED ON ANALYSING A BROCHURE SITE OR ECOMMERCE
ASK ABOUT OUR MINI AUDIT TO ASSESS YOUR WEBSITE

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