Keyword Research is a very important literally every day task, especially if you are responsible for managing a very large website. With a smaller website you can take a few days off here and there.
But, when planning a marketing strategy careful keyword selection will be at the heart of your online and offline marketing campaigns.
Keyword research will also contribute towards the naming of your website pages and will assist in considering titles for your website navigation.
As the website manager you will need to have a selection of SEO Tools some of which are dedicated to only doing keyword research, whereas some search marketing tools have a keyword research tool as one of a number of features.
Our keyword research training module will introduce you to 2 or 3 good keyword tools in order to allow you to make comparisons as whilst most will always pull keywords from Google's database, there are other keyword tools that have scraped search terms being used from a variety of sources around the globe.
You could find your self starting out tracking just a few hundred keywords but this can lead into you tracking thousands. There are some companies out there tracking 90,000 plus keyword terms.
The OnlineXcellence Internet Marketing Team will learn you how to conduct keyword research using a selection of Keywor Research Tools that will also support your competitor analysis.
WORKSHOP TRAINING TIME = 4 HOURS
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