How Search Engines Work is something many business owners don't considered as knowledge they need to know anthing about. But, we know that here are many website projects that FAIL before they begin because not having some understanding about how search engines work, how do you then know if your website has been built in a way that will attract the search engine to crawl and index your website pages?. If you want to be in control of your websites destiny then taking a few moments on this website might convince you why you might want us as your Internet Markeing Business Growth partner.
Planning a website, having one in place that works or making sure the website will be found by search engines. Which category do you fall into? There is no point in building a website without a specification document? Without a specification document how will you know you are building a website that the search engines will eventually find? How do you write a specification document for a web design team? These are the issues YOU as the Business Owner wanting a website need answers too. Research is your first step to having a successful website. The most important role for your website is to make you money whether you offer a product or service. So you want to attract people to the website and do business with them. But without the help of a search engine, how will they find you.
So, why not start by first of all learning a little about how a search engine works, who better to tell us than Googles very own Matt Cutts, an engineer within the quality group at Google.
Many business owners fail to plan properly when it comes to choosing a website and then don't do anything to have the website found by search engines.
How did you purchase your last website? What process did you go through to put the website in place? Or, if you are just preparing to have your first website for the business have you prepared a specification brief or has it just come down to a verbal conversation with a website designer along the lines of "I need a website". We bet the answer from the website designer was "Yes, no problem, leave it with me and you'll have it in a few weeks, oh and by the way that will be £5k". Of course it could be considerably more, or possibly less. But in most instances YOU the business owner has gone ahead and parted with the money hoping this website will earn YOU money.
The OnlineXcellence Marketing Teamis not saying that a website won't cost the amounts outlined above, but you wouldn't just part with the money without properly planning how its going to be spent, would you?
So as part of the plan to have a website, start here and get to know how search engines work and how your website is going to compete amongst all the other website pages that might be offering the same as you.
The answer is simply BILLIONS.Search engines index over 120 billion website pages. Just think of one search engine Google, and consider it like a hotel with a room for each and every singe website page having its own home.
Once your page is inside say Google hotel, Google does not know what its going to do with that page, not until you or someone enters some keywords into Google's search bar to query what to have the search engine look for, and then it will serve up some pages. But will it be your page?
LEARN HOW TO GET REAL RESULTS FROM YOUR WEBSITE
If you want a search engine like Google to serve up a page result from your website for someone's query, do you really just want the HOME PAGE. to be served up?
Of course not. You want the page in your website that best answers the query. That page has to betrustworthy and the page has to be properly optimised. Its a page YOU have identified as your Online Sales Person Its a page that has been VOTED by many other website pages across the internet. All of these factors and more help 'FUEL' just one single website page. And if that page is connected to a reasonably sized website, then there is a chance it will have some degree of success for the owner of that page.
As the business owner learn to understand more about how your website works so that you are knowledgeable and have sufficient skills to 'drive your website project@. If you choose to work with us as your web design and marketing partner, then along the way we teach you the HOW and WHY towards operating a website that has to bring traffic, sales and profitability to your business.
Do not start your website project being at the mercy of the website developer, instead, start by understanding their world so that you can both work together.
There are good website developers out there across the globe, but they cannot be expected to know everything about your business or the market you are in. Many might not even know how competitive your market is online. All the website designer might end up doing is building a website for you. But, has it been built correctly?
So, working with us we help you brief the website developer. We also help you market the finished website so that it can be found by the search engines. And, we help you take control of the day to day marketing and page management of your website.
Our OnlineXcellence Masterclass Services will help you achieve those objectives, so that you are much more in control of the destiny of your website, that its money well spent and your doing business online with a fit for purpose website platform.
